利用其他事物去達成自己嘅名利目的 (to exploit someone or something for one's benefits)
用例
好多騙徒掛住佢嘅招牌,自稱係佢學生,消費佢個名。
hou2 do1 pin3 tou4 gwaa3 zyu6 keoi5 ge3 ziu1 paai4, zi6 cing1 hai6 keoi5 hok6 saang1, siu1 fai3 keoi5 go3 meng2.
Many fraudsters branded themselves with his name, claiming to be his students and stealing his reputation.